Ronsed-Mor is the very first bagad to benefit from the mark(brand) of territory Brittany ( 1 ). He(it) has just integrated(joined) the club of 306 partners of this label at the same time as the whole baroque music Matheus of Brest, and is next(goes alongside) from now on to the Football-club of Lorient, to the interCeltic Festival, Armor-Lux or to the federation Kendalc’ there a hour » It is ambassador’s label of Brittany and valuable respect for authenticity « , explains to load(mark) him(it) Romain Toulliou, on the initiative of the approach(initiative) within the office(desk) of the bagad.
An envisaged club of the partners
» I am also interested in the football, and when I saw that the FCL and the Stage(Stadium) from Brest raised this label, I said to myself that too, us could participate in the same dynamics. The bagad is present in the associative and cultural clubs, but also in the economic life. We intend moreover to create a club of the partners, like that exist with the clubs of football, in support for our voluntary cultural activity « . Where from the application of Romain Toulliou and Stéphanie Leissen to go(take) up the file(case) to benefit from the labelling from the first application(candidacy). » We dedicated to it one and a half working month, but the stake deserved him(it)! « .
» That opens us doors «
Actually, this label is also carrier of contacts: » that opens us doors and networks. For the bagad, the mark(brand) Brittany is a quality label which suits very, also, to our approach(initiative) of professionalization as for our communication and our promotion(class), because for the music, we remain amateurs. And that boosts us this way to work on our communication, because the renewal of the mark(brand) is not automatic: there is the real requirement to see her(it) attributing(awarding) again in three years « . In the environment(middle) of bagadoù, this first labelling attributed(awarded) to a bagad has already aroused a real interest: » we made emulators! Others prepare their application files « .
(1) Created by the Region, the mark(brand) Brittany symbolizes the territory by a » supplement of soul » which strengthens his(her) personality and brings to him(her) of the « sense »(« direction ») (http: // to www.marque-bretagne.fr).
Article of December 29th, 2012
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